Gabe’s unbelievable!™ rewards:

Activate a Card or Sign-Up for unbelievable! rewards

With our unbelievable!™ rewards program, you save even more on our already-discounted Gabe’s prices. Best of all, it only takes a few moments to activate a card you’ve received in store, or to sign up for a new card.

How it Works

  • It’s FREE to join
  • NEVER any membership fees
  • Receive 1 point for every $1 spent
  • Receive a $5 coupon for every $50* spent
  • Additional coupons for visiting often*
  • Earn exclusive alerts, invitations & gifts the more you shop!

*Maximum coupon per month limits apply; see our FAQ section or program terms & conditions for full details.

Signing Up is free! Let’s get started!

Please select one of the following options:

If you received a new card from a cashier and wish to register it now to begin collecting unbelievable!™ rewards points, select the option below:

Yes, I have a card, and wish to activate it to begin collecting unbelievable!™ rewards!

Please enter your Card Number:  

If you do not have a card, and wish to sign up to the unbelievable!™ rewards program, select this option and a card will be mailed to you in 7-10 business days:

I do not have a card but want to save even more at Gabe’s!

Membership is open to individual U.S. residents of the 50 States, who are at least 16 years of age, and who provide and maintain a valid e-mail address. If you are between 16 and the age of majority (as determined by your state law), you agree that you have obtained permission from your parent or legal guardian to be a member of the program.

If you’ve previously activated your card, you’re ready to begin collecting unbelievable!™ rewards points! You can check your account balance online, or if you have questions about the unbelievable!™ rewards program, you can review our Rewards FAQ & Help section.


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