Click Here for RETURN POLICY











We are an off-price clothing and housewares retailer. We carry famous brand name clothing, footwear, accessories, home décor and other merchandise at up to 70% off other stores’ prices every day.
Gabriel Brothers is the original founding name of our stores, many of which have been rebranded as Gabe’s. Our savvy customers have affectionately called us “Gabe’s” for years, so as part of a redesign we’ve shortened our name to Gabe’s. Gabriel Brothers, Inc. remains the name of our corporation.
The unique way we buy our merchandise allows us to buy a greater assortment of products for the entire household at lower prices. At Gabe’s, you’ll find products at up to 70% off other stores’ prices every day.
Our UNBELIEVABLE!® savings are due to the way we buy odd lots, overruns, and one-of-a kind finds. This may limit the quantity of inventory of a particular product we sell, or it may only be available in one size, color, or style. Our customers love the value that we bring. Plus, they know that because quantities can be limited, store inventory may vary by location, and new arrivals are delivered frequently, they can find great deals every time they visit.
Our pricing and savings are compared to original specialty department store prices, and are offered while supplies last with limited or select styles and brands only. The items shown on our website and in our marketing materials, may not represent the actual merchandise that you’ll find at your local Gabe’s, since quantities are limited and exact styles may vary from store to store. No rain checks are available.
Yes! Gabe’s makes it easy to find trendy clothing in specialty sizes including junior plus, plus, “big and tall” and extended footwear sizes. Come visit us – we promise you won’t be disappointed.
We sell everything to make you, your family and your home look great: in addition to clothing for women, men and children, we sell shoes, accessories, bath and beauty products, and an assortment of stylish and cost-friendly housewares. And all are at UNBELIEVABLE!® savings – much lower than what you’ll find at other stores!
Both Gabe’s and Rugged Wearhouse operate under the parent company of Gabriel Brothers, Inc. Both chains receive similar merchandise and offer the styles you want and the brands you love at UNBELIEVABLE!® savings every day.
Regular store hours are: • Monday – Thursday: 9 a.m. to 9 p.m. • Friday & Saturday: 9 a.m. to 10 p.m. • Sunday: 10 a.m. to 8 p.m.
At Gabe’s, our customers are our priority! We want you to be happy with your purchases. We will gladly accept anything you didn’t find UNBELIEVABLE!® You may return merchandise with a valid original receipt for a full refund or exchange within 30 days. All items should be in new condition with tags attached. Returns without a receipt, or past 30 days, will receive in-store credit for the current selling price. Returns without a receipt may require a valid picture ID (driver license, state ID, military ID or passport). Unfortunately, merchandise that has been used or worn cannot be accepted for either exchange or refund. Gabe’s holds the right to limit the number of returns or to refuse a return based on our refund verification systems.
Our stores are not currently staffed to handle a large volume of incoming customer calls and therefore we do not release any store phone numbers. Gabe’s is a very unique business and our store telephone number policy is part of what allows us to bring you the absolute lowest price on your favorite merchandise.
We buy a wide variety of products from a broad range of sources. The products are then distributed to our stores appropriate to the markets in which they are located. This process is highly dynamic with ALL stores receiving fresh merchandise at least 4 to 5 times weekly. Due to these unique processes, it is impossible for us to be able to meet particular merchandise requests. The best way to find the merchandise you are looking for is to visit your local store. We regularly highlight some of our latest arrivals on our website, through membership in UNBELIEVABLE! REWARDS®, on Twitter, and on Facebook.
Our stores receive deliveries 4 to 5 times per week and our stores update the sales floor with new merchandise each and every day. The best way to find great styles from famous brand names is to visit us often.
Our store merchandise varies daily at each store, and distribution of products to our stores varies by region and market. This process is highly dynamic with ALL stores receiving fresh merchandise at least 3 to 4 times weekly, but does not guarantee that products available in one store can be found in another.
We accept the following payments: Cash, Check, Discover, MasterCard, Visa and traveler’s check.
Gabe's currently offers layaway at the following locations:    
North Carolina Pennsylvania
Garner, NC Erie, PA
Charlotte, NC Washington, PA
West Mifflin, PA
South Carolina West Virginia
Greenville, SC Martinsburg, WV
Morgantown, WV
Yes, we sell gift cards: they make the perfect gift for any occasion for the savvy shopper in your life! You can purchase gift cards in any denomination, and they are valid at any Gabe’s store. Best of all, our gift cards never expire and we never charge a service fee for use or inactivity. To purchase a Gabe’s gift card, simply visit any Gabe’s store.
At this time, we do not offer the ability to purchase gift cards online. They can be purchased at any Gabe’s store.
If you’re the lucky recipient of a Gabe’s gift card, you can check your gift card balance by speaking with the cashier at any Gabe’s store. Or by calling our Customer Support team at 1-800-458-6546. Your remaining balance will also be indicated at the bottom of your receipt after each use.
Gift cards are like cash, and therefore we cannot replace a card if it is lost or stolen. In certain cases, if the card has not been used or redeemed and you have the original gift card number and proof of purchase, we may be able to reissue a new card; please call our Customer Support team at 1-800-458-6546 for further assistance.
Typically, yes. However, there are times when certain locations will have special promotions. We regularly highlight some of our latest promotions on our website, through membership in UNBELIEVABLE! REWARDS®, on Twitter, and on Facebook.
Yes, every Gabe’s store nationally accepts the UNBELIEVABLE! REWARDS® card for points accumulation and coupon redemption.
At this time we do not currently sell merchandise online.
For an overview of our UNBELIEVABLE! REWARDS® program, visit the UNBELIEVABLE! REWARDS® page on our website. For frequently asked questions regarding our program, click here.
We’d love to hear from you! You can click here to contact us online, or you can call us at 1-800-458-6546 (or 304-292-6965) to reach our corporate headquarters. Our office hours are 8 a.m. to 5 p.m. Eastern Standard Time.
Our company was founded by James and Arthur Gabriel in 1961 with a promise of delivering UNBELIEVABLE!® value to our customers on products for the whole family – from clothing to accessories, footwear and housewares.
We operate over 104 stores in Delaware, Georgia, Indiana, Kentucky, Maryland, New Jersey. North Carolina, Ohio, Pennsylvania, South Carolina, Tennessee, Virginia, and West Virginia, as well 15 Rugged Wearhouse stores.
We updated our brand in 2013 to the shorter “Gabe’s” brand and identity to better reflect what our customers have been calling us for years. While our corporation continues to operate as Gabriel Brothers, Inc., all new stores opening will be branded as “Gabe’s” and we will be updating and refreshing all stores.
Please check our store locator for a Gabe’s store nearest you.
No. We are a privately-held incorporated company operating as Gabriel Brothers, Inc. with headquarters in Morgantown, West Virginia.
Our Corporate Office address is: Gabriel Brothers, Inc. 55 Scott Avenue Morgantown, WV 26508
We currently carry thousands of brands. We pride ourselves in having very strong partnerships with our vendors and work carefully to protect the integrity of their brands, and therefore do not specify most of the brands we carry. Since we receive new products constantly, our stores often have different brands arriving and selling out every day. Visit your nearest Gabe’s store to find your favorite brands.
We encourage you to visit the Careers section of our website to learn more about exciting opportunities at our Gabe’s Corporate Office, our Distribution Center or careers within our Gabe’s and Rugged Wearhouse retail stores. Our Careers section also contains a separate Careers FAQ section to help you learn more about starting or growing your career with us.
For an overview of our UNBELIEVABLE! REWARDS® loyalty program, visit the UNBELIEVABLE! REWARDS® page of our website. For frequently asked questions regarding our rewards program, click here.
We’d love to hear from you! You can click here to contact us online, or call us at 1-800-458-6546 to reach our Corporate Office. Our office hours are 8 a.m. to 5 p.m. Eastern Standard Time.
You can sign up online right now and (an) get immediate access to your digital UNBELIEVABLE! REWARDS® card or a card will be mailed to you within 7-10 business days. You can also visit any of our stores and ask to sign up with our cashiers.

Effective November 13, 2017, we re-named our loyalty program UNBELIEVABLE! REWARDS®.


Please note that with this change:

  • Your existing card and card number still works. You do not need a new card or number.
  • Your existing points balance is not impacted by the change.

How does the UNBELIEVABLE! REWARDS® program work?


Simply sign-up in store or online for our UNBELIEVABLE! REWARDS® program to begin earning UNBELIEVABLE! REWARDS® immediately – and save even more money on Gabe’s everyday low prices!

  • It’s FREE to join
  • NEVER any membership fees
  • Receive 1 point for every $1 spent
  • Receive a $5 reward for every $50* spent
  • UNBELIEVABLE! REWARDS™ expire 30 days from date of issuance (giving you more time to come back for great deals!)
  • Points accumulate over a three-month calendar quarter (giving you more time to earn rewards)
  • Exclusive alerts and invitations

* Members may earn up to 4 UNBELIEVABLE! REWARDS® within a three-month calendar quarter (Quarter 1: Jan–Mar, Quarter 2: Apr–Jun, etc.).

  • Points expire at the end of the quarter in which they are earned and rewards expire 30 days after issuance.
  • The minimum purchase stated on the rewards must be met.
  • Terms and conditions apply.

See UNBELIEVABLE! REWARDS® Program Rules & Conditions for details.

Void where prohibited.

In order to sign up, you must:
  • Be a U.S. resident of the 50 US States
  • Be at least 16 years of age
  • Provide and maintain a valid e-mail address

If you are between 16 and the age of majority (as determined by your state law), you must obtain permission from your parent or legal guardian to be a member of the program.

Please note certain individuals are specifically excluded from the program. This includes resellers (defined as any individual who purchases items from our stores for resale).

Please visit our program rules and conditions to confirm full eligibility requirements.

No. There’s no fee to join and no ongoing membership fee.
Once you’ve received your card, you can begin to earn points on qualified purchases by showing your UNBELIEVABLE! REWARDS® card to the cashier at time of purchase.
Simply show your card during checkout at any Gabe’s store to earn points on your qualified purchase. If you forget to bring your UNBELIEVABLE! REWARDS® card with you, your email address is all you need to make sure your purchases get turned into points.
All merchandise purchases excluding sales tax and gift cards are considered qualified purchases.
You can identify yourself to a cashier as a member of the UNBELIEVABLE! REWARDS® program at the point of sale. You will need to provide your phone number or email address to the cashier to receive points for your qualified purchase. You can also log into your UNBELIEVABLE! REWARDS® account online and request the missing points by providing your receipt details.
If you made a purchase and did not provide your UNBELIEVABLE! REWARDS® membership card at the time of purchase, you may request a recovery of points within 30 days of the purchase by calling customer service at 1-800-458-6546 or by emailing You can also request missing points by logging into your UNBELIEVABLE! REWARDS® account online and providing receipt details. You must have your receipt, or no points will be recovered.
If an item is returned, the applicable points will be deducted from your UNBELIEVABLE! REWARDS® program membership equal to the amount of points earned for that item purchased.
At the present time, membership does not expire. However, as part of our UNBELIEVABLE! REWARDS® Rules and Conditions, we reserve the right to expire your membership after 12 consecutive months of no qualifying point activity.
Points expire at the end of every three-month calendar quarter. On the first day of the next calendar quarter, your point total will start at zero.
Rewards balances are accumulated over a calendar quarter. Points earned from purchases made in the previous calendar quarter are not eligible towards earning coupons in the following quarter.
Your coupons will expire 30 days from the date of issuance.
You may earn and redeem up to four UNBELIEVABLE! REWARDS® coupons within a three-month calendar quarter.
You can use your UNBELIEVABLE! REWARDS® card to earn points at both Gabe’s and Rugged Wearhouse. A reward coupon will be issued to you when you earn 50 points in total at either Gabe’s or Rugged Wearhouse or from combined purchases at both stores. Reward coupons are valid for redemption at both chains.
The UNBELIEVABLE! REWARDS® program is valid for purchases and coupon redemption within both Gabe’s and Rugged Wearhouse stores.
If you’ve forgotten which email address is associated with your UNBELIEVABLE! REWARDS® card, please call or email our Customer Service department to request this information. Please note: you will need your UNBELIEVABLE! REWARDS® card number, as well as the phone number which was associated with the account, to verify your details.
If your UNBELIEVABLE! REWARDS® card is lost or stolen, please call or email our Customer Service department and they will send you a new card with the same account number. Any points accumulated will still be available.
Please call or email our Customer Service department to make the necessary changes to your account, or log in to your UNBELIEVABLE! REWARDS® account on to update your profile information.
Typically, your points balance will be updated within 3 to 5 minutes of a transaction. If you believe there are errors with your points balance, please call or email our Customer Service department.
If you believe that you are missing points on your UNBELIEVABLE! REWARDS® balance, please call or email our Customer Service department. You can also request missing points by logging into your UNBELIEVABLE! REWARDS® account on You will need to provide receipt information.
If you believe that you did not receive a coupon to which you were entitled, please call or email our Customer Service department.
As you begin to accumulate points with each purchase, your coupons will appear on your receipt. In addition, a follow-up email is sent to the email address we have on file to provide you with the option of printing your coupon for later redemption. *If you qualify for a coupon within the first 24 hours, your coupon will arrive via email only, and will not be printed on your receipt. All coupons after are printed on the receipt immediately when they are earned and also sent to the email address associated with your account.
At this time, our UNBELIEVABLE! REWARDS® program only permits one card per email address. A household can have up to 5 UNBELIEVABLE! REWARDS® cards as long as each card has a different email address.
If you no longer wish to be part of the UNBELIEVABLE! REWARDS® program, you can contact us online, call us at 1-800-458-6546 or email Customer Service at Cancellation may take up to 4 weeks to finalize. Upon cancellation, your membership will be inactivated, and any remaining points will be forfeited.
The layaway term is up to 60 days. All layaways must be completed within 60 days.
Yes, a $2.00 non-refundable create fee* is applied to every layaway for merchandise handling. This fee is included in the $12.00 Deposit.*

*Please note that tax may be applied in certain jurisdictions towards the create fee and cancellation fee.
Yes, a minimum deposit of $12.00* is required to begin all layaway transactions, including a $2.00 non-refundable create fee*.

*Please note that tax may be applied in certain jurisdictions towards the create fee and cancellation fee.
Layaway payments can be made at the layaway desk where available or if no layaway desk is available, at any register in the store where you started your layaway. At this time, payments on layaways cannot be made in any other store or online.
The Gabe’s return policy applies to all layaway transactions. Please click here for the Gabe’s return policy.
Yes! UNBELIEVEABLE! REWARDS® points will be earned on layaway purchase values before tax.
Reward coupons or other discounts cannot be applied towards your layaway purchase.
If you do not complete your layaway within 60 days, your layaway will be cancelled, the merchandise returned to the store inventory, and a $10 cancellation fee* will be applied. Any payments you have made (less the $10 cancellation fee and $2.00 create fee*) will be refunded in the form of store credit, except where prohibited by law. You must collect any refunded amount at the store within 90 days of cancellation.

*Please note that tax may be applied in certain jurisdictions towards the create fee and cancellation fee.
Once your layaway is started, you cannot make any changes, additions, or substitutions to your layaway. If you wish to change your layaway, you must cancel the existing layaway and start a new one (cancellation fee and create fee will apply).
Layaway is not available on marked down or clearance items, food or select merchandise (varies by store).