Gabriel Brothers, Inc. to open its renovated store in Morgantown under the new name Gabe’s

Store to have bigger selection, faster checkout and same low prices 

Morgantown, WV, March 17, 2014 – On Saturday, April 5, 2014, Gabriel Brothers, Inc., a fashion retailer and first choice destination for savvy shoppers, will unveil its newly renovated 50,000+ square foot store in Morgantown, WV.  The store, located at 6500 Mall Road, will open under the name Gabe’s, the long-time moniker coined by local shoppers and formally adopted by the chain in 2013.  In addition to this remodel, Gabe’s will open eight new stores in the northeast and mid-Atlantic regions in 2014. 

“Gabe’s has very loyal, long-standing customers and employees in Morgantown, home of our US headquarters, so renovating the store to our new prototype and offering a much broader selection of amazing deals was a natural and easy decision,” said Ken Seipel, CEO, Gabriel Brothers, Inc. “We look forward to showcasing the renovated store which has a fresh new color scheme, improved fitting rooms and restrooms and an easy-to-shop layout.  Gabe’s customers will also be thrilled with even more great styles of famous brands at up to 70 per cent off department store prices.”

Gabe’s Grand Opening – Saturday, April 5 at 8:00 a.m.

To celebrate the newly renovated Morgantown store, Gabriel Brothers, Inc. will be hosting a grand opening on Saturday, April 5th commencing at 8:00 a.m. at the store located at 6500 Mall Road. Morgantown residents and shoppers can expect special offers and prizing along with food and music. Gabriel Brothers, Inc. will be holding a ribbon-cutting ceremony at 8:00 a.m. just before doors open to the public.

About Gabriel Brothers, Inc.

Gabriel Brothers, Inc., founded in 1961, is a privately-held discount fashion retailer headquartered in Morgantown, West Virginia. The company currently operates 38 stores throughout Kentucky, Maryland, Ohio, Pennsylvania, Virginia, and West Virginia.  Gabriel Brothers, Inc. offers the best designer brands and fashions for up to 70 per cent off department and specialty store prices. Every store receives shipments of new merchandise at least twice a week in ladies, juniors, lingerie, men’s and children’s apparel, along with footwear, accessories, handbags, bath and beauty products, home décor, soft home, and housewares. Please visit or for more information about the company.

For more information or to book an interview, please contact:

Erica Kim

High View Communications, 416-322-5897 ext. 224