unbelievable!™ rewards: the way to save even more at Gabe’s!

Rewards Members please note that effective November 2013, we have re-named our rewards program in line with our new Gabe’s brand identity to unbelievable!™ rewards. As a rewards member, all you need to know is that:


  • The program is unchanged; the great benefits you have always enjoyed still apply.
  • Your existing card and card number still works. You do not need a new card or number.
  • Your existing points balance is not impacted by the change.

About our Program

Savvy shoppers know that Gabe’s is the place to find amazing deals on famous brand names. After all, who doesn’t love savings of up to 70% off department store prices? With our unbelievable!™ rewards program, you save even more on our already-discounted Gabe’s prices. Best of all, it’s free to join.

How it Works

  • It’s FREE to join
  • NEVER any membership fees
  • Receive 1 point for every $1 spent
  • Receive a $5 coupon for every $50* spent
  • Exclusive alerts, invitations & gifts!

*Maximum of 3 coupons per month. A minimum purchase requirement stated on the reward coupon must be met; see program terms & conditions for full details.

Already have a card?

Activate your card now (one-time step required to begin earning points for new cards issued by a cashier)
Review your balance and account details

Ready to get started?

Sign up for unbelievable!™ rewards or learn more in our Program Overview & FAQ section.

Learn more:

Visit our unbelievable!™ rewards program overview, help and FAQ section
Review our unbelievable!™ rewards program rules & conditions
Contact us with any questions regarding our unbelievable!™ rewards program