unbelievable!™ rewards: the way to save even more at Gabe’s!

Rewards Members please note that effective July 2014, we have updated our rewards program to give your more time to earn rewards and more time to use your reward coupons. As a rewards member, you need to know that:


  • Your existing card and card number still works. You do not need a new card or number.
  • Your existing points balance is not impacted by the change.
  • Your new reward coupons are valid for 30 days from date of issuance.
  • Points you earn will now accumulate over a three-month calendar quarter giving you a whole shopping season to earn more rewards.

About our Program

Savvy shoppers know that Gabe’s is the place to find amazing deals on famous brand names. After all, who doesn’t love savings of up to 70% off department store prices? With our unbelievable!™ rewards program, you save even more on our already-discounted Gabe’s prices. Best of all, it’s free to join.

How it Works

  • It’s FREE to join
  • NEVER any membership fees
  • Receive 1 point for every $1 spent
  • Receive a $5 reward coupon for every $50* spent
  • Reward coupons now expire 30 days from date of issuance (giving you more time to come back for great deals!)
  • Reward points accumulate over a three-month calendar quarter giving you more time to earn rewards.
  • Exclusive alerts and, invitations

*Maximum of 3 coupons per three-month calendar quarter. A minimum purchase requirement stated on the reward coupon must be met; see program terms & conditions for full details.

Already have a card?

Activate your card now by going online. (one-time step required to begin earning points for new cards issued by a cashier). If you do not activate your card we will not be able to issue your reward coupons.

Review your balance and account details

Ready to get started?

Sign up for unbelievable!™ rewards or learn more in our Program Overview & FAQ section.

Learn more:

Visit our unbelievable!™ rewards Program Overview, and FAQ section
Review our unbelievable!™ rewards program rules & conditions
Contact us with any questions regarding our unbelievable!™ rewards program