Gabriel Brothers, Inc. leases 50,000 square foot retail space in Wilkes-Barre, PA to open new Gabe’s retail store

Morgantown, WV, Tuesday, April 15, 2014 – Gabriel Brothers, Inc., a fashion retailer and first choice destination for savvy shoppers, has officially announced a lease signing for a new Gabe’s store location in Wilkes-Barre, PA.  This location will mark the company’s 11th store in Pennsylvania and 40th in the chain and will be followed by seven other openings in the northeast and mid-Atlantic regions.  This announcement also comes on the heels of a successful Gabe’s Grand Opening in Glen Burnie, MD on April 5. 

Gabe’s new space is part of the East End Centre, owned by Amato Properties, and is located in the main shopping district in Wilkes-Barre, an area rich with restaurants, shops and a variety of other sources of entertainment. 

“We are excited to add Wilkes-Barre to our family of stores”, said Ken Seipel, CEO, Gabriel Brothers, Inc. “We have a successful history of bringing great styles from famous brands to our customers at up to 70 per cent off department store prices. Wilkes-Barre emulates other Gabe’s markets quite closely and is home to a core customer we know quite well – she seeks value both for herself and for her entire family and is unwilling to compromise on quality.  To that end, this expansion is a natural next step for our company and Wilkes-Barre was one of our first choices as a new market.” 

“Gabe’s will add a terrific shopping experience to the Wilkes-Barre area,” said Joe Amato, Principal of Amato Properties.  “It is the first new business that Amato Properties will add to East End Centre since our purchase of the property in March 2014 and will mark the kick-off off our revitalization efforts for the center.  We know Gabe’s will be an excellent fit for the location and for the local market overall.” 

About Gabriel Brothers, Inc.

Gabriel Brothers, Inc., founded in 1961, is a privately-held discount fashion retailer headquartered in Morgantown, West Virginia. The company currently operates 39 stores throughout Kentucky, Maryland, Ohio, Pennsylvania, Virginia, and West Virginia.  Gabriel Brothers, Inc. offers the best designer brands and fashions for up to 70 per cent off department and specialty store prices. Every store receives shipments of new merchandise at least twice a week in ladies, juniors, lingerie, men’s and children’s apparel, along with footwear, accessories, handbags, bath and beauty products, home décor, soft home, and housewares. Please visit or for more information about the company.

About Amato Properties

Amato Properties is headquartered in Edwarsdville, PA, in the Gateway Shopping Center, one of 4 shopping centers that the company owns and operates. The other centers are located in downtown Wilkes-Barre, PA, Brodheadsville, PA, and the most recent acquisition in Wilkes-Barre Twp., the East End Centre. The East End Centre is in the early stages of a revitalization project, similar to the redevelopment that Amato Properties completed with the Gateway Shopping Center a few years ago. For more information about the company and the opportunities at the properties, please visit

For more information or to book a media interview, please contact:

Shari Rudolph

Gabriel Brothers, Inc.

Liana Kissinger

Amato Properties

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