Gabriel Brothers, Inc. celebrates new Martinsburg store

Martinsburg, WV, July 21, 2014 – On Saturday, July 26, 2014, Gabriel Brothers, Inc., a fashion retailer and first choice destination for savvy shoppers, will host the grand opening of its ninth store in West Virginia. The new Martinsburg store is more than 71,000 square feet and will open under the name Gabe’s, the long-time moniker coined by loyal shoppers.

What: Gabriel Brothers, Inc. will hold a ribbon-cutting ceremony with members of its leadership team, including George Bellino, President & Chief Merchandising Officer at 8:00 a.m. just before doors open to the public. Shoppers can expect special events and giveaways throughout the weekend, including a random drawing for $50 every 15 minutes between 8:00 and 12:00 on Saturday and hourly $50 giveaways Saturday afternoon and throughout the day on Sunday.  Additionally, on Saturday morning, a free breakfast will be served (while supplies last), face-painting will be available for the kids, and the first 200 guests through the door will receive a free Gabe’s t-shirt.

When: Saturday, July 26 at 8:00 a.m.

•             Ribbon-cutting ceremony and opening remarks by George Bellino, President & Chief Merchandising Officer

•             Immediately following doors open to the public

Where: Gabe’s, in the former Lowe’s Home Improvement at 1291 Winchester Avenue.

Why: The new Gabe’s store offers shoppers even more famous brands at amazing discounts up to 70 per cent off department store prices.

Photo Op: Capture the ribbon-cutting ceremony attended by company executives and hundreds of shoppers.  Gabriel Brothers, Inc. President & Chief Merchandising Officer George Bellino, District Manager Scott Basescu and store General Manager, Wayne Beery, are available for interviews on the new store, its offerings and the importance of the Martinsburg market to Gabriel Brothers, Inc.

For more information or to book a media interview, please contact:

Madison Hawkins

High View Communications

416-322-5897 ext. 223