unbelievable!® savings of up to 70% off famous brand names compared to department store prices, from Gabriel Brothers. We've shortened our name, but not the savings.
Gabriel Brothers is the original founding name of our stores, which were rebranded as Gabe’s in 2013. Our savvy customers have affectionately called us “Gabe’s” for years, so as part of a redesign we’ve shortened our name to Gabe’s. Gabriel Brothers, Inc. remains the name of our corporation. The change is expected to take place between late 2013 and 2014, so many of our stores will still continue to use the Gabriel Brothers logo for some time.