unbelievable!™ savings of up to 70% off famous brand names compared to department store prices, from Gabriel Brothers. We've shortened our name, but not the savings.
Effective November 2013, we re-named our rewards program in line with our new Gabe’s brand identity to unbelievable!™ rewards. Please note that with this change:
How does the unbelievable!™ rewards program work?
Simply sign-up in store or online for our unbelievable!™ rewards program to begin earning unbelievable!™ rewards immediately – and save even more money on Gabe’s everyday low prices!
*Maximum of 3 coupons per quarter. A minimum purchase requirement stated on the reward coupon must be met; see program terms & conditions for full details.
You can sign-up online right now and a card will be mailed to you within 7-10 business days, or you can visit any of our stores and ask to sign up with our cashiers; give them your email address, and the cashier will provide you with a membership card. Note that if you sign up in store, you will need to activate your new card at www.mygabes.com.
In order to sign up, you must be:
If you are between 16 and the age of majority (as determined by your state law), you must obtain permission from your parent or legal guardian to be a member of the program.
Please note certain individuals are specifically excluded from the program. This includes resellers (defined as any individual who purchases items from our stores for resale). Please visit our program terms and conditions to confirm full eligibility requirements.
No. There’s no fee to join and no ongoing membership fee.
Once you’ve received your card, you can begin to earn points on qualified purchases by showing your card to the cashier at time of purchase. If you received your membership card in store (from a cashier), while you can begin to earn points immediately, you must activate it online before any coupons will be issued to you. For members who have signed-up for a new card through our website and received it in the mail, your card will already be fully activated.
If you received a new card from one of our cashiers, simply visit the unbelievable!™ rewards Activation or Sign Up Page to activate your card. You’ll need your card number, as well as the email address associated with that card, to begin the activation process. If you signed up for the unbelievable!™ rewards program online and were sent a new card in the mail, your new card is already fully activated, and is ready to be used at any of our retail locations.
Simply show your card during checkout at any Gabe’s store to earn points on your qualified purchase.
All merchandise purchases excluding sales tax and gift cards are considered qualified purchases.
You can identify yourself to a cashier as a member of the unbelievable!™ rewards program at the point of sale. You will need to provide your phone number or email address to the cashier to receive points for your qualified purchase. Please note: your card must be activated prior to your store visit in order for the cashier to be able to look up your account.
If you made a purchase and did not provide your unbelievable!™ rewards membership card at the time of purchase, you may request a recovery of points within 30 days of the purchase by calling customer service at 1-800-458-6546 or by emailing email@example.com. You must have your receipt, or no points will be recovered.
If an item is returned, the applicable points will be deducted from your unbelievable!™ rewards program membership equal to the amount of points earned for that item purchased.
At the present time, membership does not expire. However, as part of our unbelievable!™ rewards Terms and Conditions, we reserve the right to expire your membership after 12 consecutive months of no qualifying point activity.
Points expire at the end of every three-month calendar quarter. On the first day of the next calendar quarter, your point total will start at zero.
Rewards balances are accumulated over a calendar quarter. Unfortunately, points earned from purchases made in previous calender quarter are not eligible towards earning coupons in the following quarter.
Your coupons will expire 30 days from the date of issuance.
The maximum number of coupons that can be collected and redeemed is three within a three-month calendar quarter.
You can use your unbelievable!™ rewards card to earn points at both Gabe’s and Rugged Wearhouse®. A reward coupon will be issued to you when you earn 50 points in total at either Gabe’s or Rugged Wearhouse® or from combined purchases at both stores. Reward coupons are valid for redemption at both chains.
The unbelievable!™ rewards program is valid for purchases and coupon redemption within both Gabe’s and Rugged Wearhouse® stores.
If your unbelievable!™ rewards card is lost or stolen, please call or email our Customer Service department to request a new card. Any points accumulated on your previous card can be transferred if the original card had been activated, and had points that have not yet expired.
If you’ve forgotten which email address is associated with your unbelievable!™ rewards card, please call or email our Customer Service department to request this information. Please note: you will need your unbelievable!™ rewards card number, as well as the phone number which was associated with the account, to verify your details.
Please call or email our Customer Service department to make the necessary changes to your account.
Please call or email our Customer Service department and we will be able to assist you.
Typically, your points balance will be updated within 3 to 5 minutes of a transaction. If you believe there are errors with your points balance, please call or email our Customer Service department.
If you believe that you are missing points on your unbelievable!™ rewards balance, please call or email our Customer Service department.
Once you’ve activated your card (required for new members who are issued a card in store), and you begin to accumulate points with each purchase, your coupons will appear on your receipt. In addition, a follow-up email is sent to the email address we have on file to provide you with the option of printing your coupon for later redemption.
If you believe that you did not receive a coupon to which you were entitled, please call or email our Customer Service department.
At this time, our unbelievable!™ rewards program only permits one card per email address. A household can have up to 5 rewards card as long as each card has a different email address.
If you no longer wish to be part of the unbelievable!™ rewards program, you can contact us online, call us at 1-800-458-6546 or email Customer Service at firstname.lastname@example.org. Cancellation may take up to 4 weeks to finalize. Upon cancellation, your membership will be inactivated, and any remaining points will be forfeited.
The start date for the new program rules is July 23, 2014. Points issued from July 1 onward will not expire until September 30th, 2014 with quarterly expiry afterward. Coupons issued after July 22, will have a 30-day expiry.
Customers can earn 3 coupons between July 23 and September 30, no matter how many coupons they’ve earned between July 1 and 22nd. The 3 coupons per quarter rule will be in place from October 1 onwards.
Yes, rewards coupons issued at Gabe’s can be used for a discount at Rugged Wearhouse®. Rewards coupons earned at Rugged Wearhouse® can be used for a discount on purchases at Gabe’s.