unbelievable!® savings of up to 70% off famous brand names compared to department store prices, from Gabriel Brothers. We've shortened our name, but not the savings.
The Gabriel Brothers style of merchandising dates back almost an entire century, when Z.G. Gabriel made his start in retailing in the 1920s by driving through coal towns throughout Fayette County, Pennsylvania selling clothing out of a truck outfitted with shelves and drawers.
Inspired by their father, Z.G.’s sons James and Arthur founded Gabriel Brothers, Inc. as a privately-held discount fashion retailer in 1961, opening their first store in Morgantown, West Virginia. We still have loyal customers who recall shopping at the original location, often citing the creaky wooden floors where great bargains could be found.
The promise of finding great styles from famous brands at amazing prices has been our commitment from day one.
Over fifty years later, we remain headquartered in Morgantown, West Virginia, but have grown from one store to 64 Gabe’s stores operating in ten states, as well as Rugged Wearhouse stores. All of these stores receive new shipments of products every few days, using our state-of-the-art operations team and distribution center in Morgantown.
In 2013, we began the process of rebranding our Gabriel Brother’s stores to “Gabe’s”. This moniker is what our loyal customers have been calling us for decades, and the new brand was revealed with a relocated store in Erie, PA to our largest footprint (at over 80,000 square feet) on Peach Street on November 1st, followed by a new store launched in Toledo, OH on November 14, 2013.
A short history of Gabriel Brothers:
To discover more about Gabriel Brothers, Inc., why not: